Business Curation Policy

Who appears in the Checked Directory, how claims are verified, and when listings are removed.

Inclusion criteria

  • Active NJ license or accredited status appropriate to the category
  • Physical service area or storefront within the listed county
  • Minimum threshold of verified neighbor input OR editorial vetting for new partners
  • No open fraud judgments or unresolved state license suspensions

Paid vs. editorial

Claiming a profile and running reader deals is a paid visibility product. It does not guarantee score improvements. Editorial “Verified A+” badges require license checks and sustained consensus—not ad spend.

Removal & suspension

Listings pause when licenses lapse, deal fraud is confirmed, or coordinated review manipulation is detected. Businesses may appeal within 10 business days with documentation.

Apply

Ready to join the directory?

Start claim application →

Ratings methodology →